On Friday, Toronto-based startup hovr.it announced the soft-launch of their comparative shopping tool, hovr.it. Hovr.it is a Google Chrome extension that allows users to click on a image of a piece of clothing to find an online retailer it’s sold at. If the service can’t find an exact match, it will suggest several comparables. The extension currently only supports searches done through Pinterest and displays product results for women. However, the company plans to add addtional image-services and support for men’s products in the future. The start-up also plans to add a local component to service further down the road, allowing users to find out if an item they like online is available in the city that they live in.