What You Don’t Know About Your Customers, Will Kill You
Entrepreneurs and small business owners are usually quite good at telling you some general insight into their customers. They will have a good idea of their general demographic as well as what they like to buy from their existing product or service range. If they have an online presence, they’ll even tell you how often they visit online, what proportion return, and even which landing pages they prefer. It’s a statisticians dream.
Yet, the tendency is to focus far too much on what you already know about your customers, which tends to generate, well, more of the same. Instead, we should be more focused on what we don’t know about our customers – that’s the really interesting question – rather than tracking the very one-dimensional “unique visit” on our website.
Microsoft Drops IN
This week Microsoft is hosting it’s world wide partners conference in Toronto. While they were in town Mark Relph and Erin Egan from Microsoft headquarters in Redmond, Washington stopped by the INcubes space to talk to our startups.
Mark Relph is a 14 year veteran of Microsoft, Mark provides his senior leadership to Microsoft’s startup & venture capital evangelism work. He leads the Startup & VC Engagement Team which focuses on working with directly with young high-potential startups, building relationships with the venture capital community and providing an “ear to the ground” for Microsoft on key trends in the startup market.
Erin Egan is a Senior Product Manager at Microsoft and holds an MBA from Harvard Business School as well as a Master of Arts in Law and Diplomacy from The Fletcher Scool at Tufts University.
Mark and Erin are heavily involved in Microsoft’s startup and partnership culture and spoke to us about BizSpark, Microsoft’s program for startups. BizSpark is designed specifically for early stage companies to get frictionless access to Microsoft’s development tools.
Microsoft® BizSpark® is a global program that helps software startups succeed by giving them access to software development tools, connecting them with key industry players, and providing marketing visibility.
Mark spoke to our teams about what he and Erin do at Microsoft, the BizSpark program and how to get involved as a startup.
Thank you for coming by Mark and Erin!
Our first [IN]tensive day of INtake 02
[IN]tensive Day 01 • INtake 02 was a great success with an exciting slate of speakers to kickoff this INtake giving great INsight and advice on the essential foundations of starting up!
Zev Zlotnick presents “Are You Protected”
The ins and outs of making sure that your startup is legally sound.
Entrepreneur INresidence Gerard Buckley “Elevator Pitches, Executive Summaries & Bootstrapping a Company”
Gerard Buckley of Canada’s largest Angel Investment Network Maple Leaf Angels & Jaguar Capital gave a fantastic talk about startup basics then stuck around all day to meet with the INtake teams one on one.
Chris Bodnar from the PWC Technology: “Structuring & Financing Your Startup”
Chris Bodnar provides INcubes startups with the highest level of corporate tax, accounting and business advisory mentorship.
Always follow the conversation on twitter @INcubes #INcubes
Accepting Applications for INtake 02!
INcubes has just completed INtake 01, which has been a huge success. We are currently accepting applications for INtake 02.
Dates to Remember:
- Deadline for applications is May 15, 2012
- INtake 02 begins June 11, 2012
- INtake 02 Demo Day on September 12, 2012
Please apply today and be a part of our continuing success.
Two of INcubes valued partners speak:
Coral CEA featured on XConnectTO talking about the Ontario Startup scene & Open Innovation
Thank You Justyna Sokolowski!
INcubes would like to take this time to thank our Creative Director for INcubes Demo Day, Justyna Sokolowski.
For booking information on Justyna, please visit her linkedIn.
(Above) 2.5: Jeff Walter and Marc-Paul Gauthier
(Above) 23 Press: Jeremy Wright and Terry Smith
(Above) Key Note Speaker: Bruce Croxon of Round 13 Capital and Dragon’s Den
(Above) Empower: Garin Kilpatrick
[IN]cubes Presents: Demo Day!
On February 28th, 2012, at the Royal Ontario Museum, INcubes held it’s first ever Demo Day. Our startups, 2.5, 23 Press, Empower Media, Gossipz, and Spidvid took the stage in front of over 250 VCs, Angels, Industry Professionals and aspiring Entrepreneurs. Our startups impressed the distinguished audience and made us at INcubes very proud.
Thank you to everyone that was INvolved in the event, and to all that attended. We look forward to seeing you all at INtake 02 Demo Day.
Here is a sneak peak of our startups taking the stage. More photos to come!
Jeff Walter and Marc-Paul Gautheir of 2.5
Garin Kilpatrick Founder and CEO of Empower Media Inc.
23 Press CEO, Jeremy Wright, and CTO Terry Smith
Spidvid founder, Jeremy Campbell
Mark Gelman of Gossipz
* Special thanks to photographer Justyna Sokolowki