From our Mentors - April Dunford: "A Startup Marketing Maturity Model"
One of the most common conversations we have with startups revolves around what we know about high performance marketing teams. We’re in a unique position in that in addition to our own prior experiences as VP Marketing at several startups, RocketScope gives us access to many different companies with marketing teams that are performing at different levels. We started to ask ourselves – what distinguishes high performing marketing teams from the less successful ones? Are there patterns? If you (as a CEO or CMO) wanted to work toward making your team more successful, what path would you take?
Amrita and I put together our take on what we’re calling a “marketing maturity model” that describes the key characteristics that impact marketing results, and how these change as a marketing team evolves. Our hope is that this will be a helpful tool for companies trying to assess the current state of their marketing maturity as well as a roadmap for how to improve.
We sent an early version of this model to our email subscribers a couple of weeks ago (If you aren’t already part of our gang, subscribe to our newsletter using the form at the bottom of this post) and the reaction to this was great. Here’s today’s version of the model:
From the RocketScope blog here.
![Lean Startup Machine Toronto at INcubes
Lean Startup Machine
Friday, October 19, 2012, 6:00 PM - Sunday, October 21, 2012 at 7:00 PM
Lean Startup Machine are intensive workshops, now being held around North America, where entrepreneurs and innovators learn the “lean” methodologies that are transforming how internet startups, startup. Mentors provide talks and hours of hands-on guidance on building what your customers want in the ‘leanest’ way. It’s an experience of incalculable value that will help lay the foundations of your future company. This workshop has many Success Stories.
Over the course of the weekend you will learn how to…
Conceptualize Product & Biz Dev using “lean” methodology
Practice Customer Discovery efficiently
Research your Target Market quickly
Test your Assumptions effectively
Iterate and Pivot optimally
Create a Minimum Viable Product
Present your Validated Learnings
Hosted by
[IN]cubes Accelerating Canada’s Leanest INternet Startups
INcubes is the Internet Business Incubator offering Canada’s top Acceleration Program for the earliest, most INnovative startups and tech mavericks. Positioned in the heart of Canada’s business district, the INcubes network of Mentors and INvestors, provides the ultimate resource for startups to immerse themselves in the support they need to be practicing lean methodologies. INcubes is proud to host the Lean Startup Machine!
SIGN UP YOUR Startup NOW
Tweet @ATravissCorry for your exclusive INcubes LSM DISCOUNT CODE. A significant value for the best applicants!](http://25.media.tumblr.com/tumblr_mbl7zdEZYc1qlgru8o1_1280.png)
Lean Startup Machine Toronto at INcubes
Lean Startup Machine
Friday, October 19, 2012, 6:00 PM - Sunday, October 21, 2012 at 7:00 PM
Lean Startup Machine are intensive workshops, now being held around North America, where entrepreneurs and innovators learn the “lean” methodologies that are transforming how internet startups, startup. Mentors provide talks and hours of hands-on guidance on building what your customers want in the ‘leanest’ way. It’s an experience of incalculable value that will help lay the foundations of your future company. This workshop has many Success Stories.
Over the course of the weekend you will learn how to…
- Conceptualize Product & Biz Dev using “lean” methodology
- Practice Customer Discovery efficiently
- Research your Target Market quickly
- Test your Assumptions effectively
- Iterate and Pivot optimally
- Create a Minimum Viable Product
- Present your Validated Learnings
SIGN UP YOUR Startup NOW
Tweet @ATravissCorry for your exclusive INcubes LSM DISCOUNT CODE. A significant value for the best applicants!
Announcing INcubes DemoDay INtake02 Programme
It’s nearly [IN]cubes Demo Day • INtake 02 Wednesday, September 12, 1pm • INvite Only; at the Toronto Stock Exchange Tower . As INtake 02 grads on our second DemoDay, our 4 Startups are poised to make their presence known globally.
Toronto boasts the most exits of any city in Canada, although it severely lacks support for early-phase internet entrepreneurs. At DemoDay Toronto’s Tech Community looks back at what INcubes has spurred and how Canadian startups fit into global business.
INcubes has successfully brought support for early startup teams in Toronto and to Canada’s business centre in the form of our private INcubator and nimble, agile, and competitive Acceleration Program. While only just in our second INtake, we’ve been listed as among the top accelerators in Canada, and we’re the only of significance servicing early startups in Canada’s finance centre. This DemoDay is the place to be to see Canadian INternet INnovation emerge. This is what we founded INcubes to do.
DemoDay Programme
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1:00 [ INsider Networking & Appetizers ]
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1:30 [ INcubes Startups • INvestor Presentations ]
Opening Remarks by Ben Zlotnick CEO of INcubes
INtro by Ben Zifkin of Hubab
The Pitch: Hovr • Product Search in Just One Click!
INtro by Scott Howard of Coral CEA
The Pitch: GameDay • Get In The Game!
INtro by Annie Pinet of Deloitte
The Pitch: Event Holler • Promoter Powered Event Management
INtro by Tim Shore of BlogTO
The Pitch: MyGoodNight • Making Where To Go & What To Do Simple
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2:30 [ Key Note • Kirk Simpson of Wave Accounting ]
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2:40 [ Thank you from A. Traviss Corry INoffice Director of INcubes ]
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To 4pm [ Mingling INperson Q&A with the INcubated Founders ]
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Prep yourself for DemoDay with…
THE DECKS:
Hovr • Product Search In Just One Click!
EventHoller • Promoter Powered Event Management
GameDay • Get In The Game!
MyGoodnight • We Make Deciding Where To Go & What To Do Simple
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The Public can TuneIN on Sept, 12 at 1pm EST for the LIVE BROADCAST at INcubes.ca Presented by ITBusiness.ca and your online host Brian J. Jackson.
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This event is Certified Kosher • INvite Only • LIve Broadcast
GameDay Interactive! Get In The Game! of INcubes INtake 02
The INvestor Event you don’t want to miss. On-stage investor presentations from the second INtake of fascinating & INnovative entrepreneurial teams to grad from INcubes accelerator program. Enjoy the atmosphere inside the Toronto Stock Exchange in the heart of Canada’s Business District. Ask INcube’s CEO Ben Zlotnick for a Private INvite.
For those who cannot attend in-person, INcubes DemoDay INtake 02 will be live-broadcast. Stay TunedIN for more details.
Featuring The INcubated Startups:
EventHoller • MyGoodnight • Hovr • GameDay
Evan Mazin, @EMazin Preparing Your Startup Financially @INcubes INtensive Day
INtensive Day 01, INtake 02 will be launched by @INcubes Entrepreneur INresidence @GerardBuckley Of Canada’s largest Angel Investment Network Maple Leaf Angels & Jaguar Capital. Gerard is the ultimate INhouse Financial Mentorship for #INternet #Startups
What’s new @INcubes INtake02? #INcubes enters the #Gaming marketspace
#Startup keys to #Success. Comfy Chairs. Fast INternet. Complete Support. Mentor INtroductions. INspiration. INnovation. INcubation. @INcubes
NO chairs @INcubes Office Admin Station. Stability Balls promote Active #startup culture.
INoffice @INcubes INternet INcubator #startups #Toronto #business
Jamil Khan CEO of Event Holler brainstorms projections & plans. @EventHoller @INcubes
Accepting Applications for INtake 02!
INcubes has just completed INtake 01, which has been a huge success. We are currently accepting applications for INtake 02.
Dates to Remember:
- Deadline for applications is May 15, 2012
- INtake 02 begins June 11, 2012
- INtake 02 Demo Day on September 12, 2012
Please apply today and be a part of our continuing success.
Source: incubes.ca
Two of INcubes valued partners speak:
via scottjhoward:
Coral CEA featured on XConnectTO talking about the Ontario Startup scene & Open Innovation
